Tanks Charge: Online PvP Arena is a multiplayer tank war game in real time. Assemble your own platoon out of 45+ authentic tanks and become the commander of your very own tank squad.

Task

The goal of the project was to improve sales by redesigning a store that was outdated both in terms of its aesthetics and technology.

My role

User Research, Information Architecture, Wireframing, Visual Design, Interaction Design, Prototyping, Collaboration, Сoncept for the Technical Design

Research and insights

Based on competitive research, user behavior studies, feedback analysis, and user preference research, it was found that:

• Wrong vertical orientation;
• Inconvenient unified scrolling through the entire shop;
• Categories take up too much space;
• No main "showcase" to display important products;
• No "flexible" grid for displaying products and offers;
• Space is used inefficiently;
• Need more appealing and persuasive art for sales purposes;
• Require a system for presenting offers within the store.

Process

The in-game shop has been redesigned to address the issues mentioned. Wireframes and prototypes were created to test various design concepts and user flows. A main showcase was added to the design, which prominently displays important products, and a flexible grid system was implemented to make the layout of the shop more intuitive and visually appealing.

I enhanced the product cards. Changes were made to improve visual appeal and user-friendliness. This involved removing unnecessary elements, increasing image sizes, and using high-quality graphics. Information architecture was reorganized, prioritizing key details and reducing emphasis on prices.